HVYWGHT show, London

Performance marketing / brand / events

Anton Simonov.

A selection of projects spanning brand building, event marketing and audience growth - from HVYWGHT to KOKO Electronic and the campaigns behind them.

London / Remote Clubs, festivals Founder, HVYWGHT (prev. KOKO Electronic)
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Worked with

HVYWGHT
KOKO Electronic
fabric
Outernet London
Troxy
Melkweg
GALA Festival
Outlook Festival
Corsica Studios
Village Underground
We Out Here
Openground
0

Events promoted

0

Tickets sold

100M+ / 400M+

Reach / impressions

0

Ad spend managed

About

Ten years in music, starting at a major record label before moving into electronic music and London club culture.

Since then, I've built and scaled my own event brand, HVYWGHT, taking it from local club nights to international shows across cities including Amsterdam, Berlin, Hong Kong & Shanghai. I was also part of the team that launched and grew KOKO Electronic, helping establish it as one of the world’s leading electronic music brands.

My experience spans brand strategy, audience growth, content marketing, paid media, CRM, conversion tracking and performance reporting, with a focus on building communities, launching campaigns and selling out events.

What I run

Paid, tracking, audience, strategy.

Set the strategy, run the campaigns. In house, start to finish.

Paid media

  • Meta & TikTok
  • Budgets & scaling
  • Creative testing

Tracking & reporting

  • Conversion tracking
  • Attribution & analytics
  • Forecasting
  • Reporting

Audience & email

  • CRM & email
  • Retargeting
  • Funnels
  • Landing pages
  • Audience segmentation

Strategy & brand

  • Brand & positioning
  • Campaign planning
  • Launch strategy
  • Audience growth
  • Community building
  • Creative direction
  • Partnerships & collaborations
  • Artist & talent relations
  • International rollout

Selected work

Five projects.

A selection of projects spanning brand building, event marketing and audience growth - from HVYWGHT to KOKO Electronic and the campaigns behind them.

HVYWGHT crowd
01

HVYWGHT

Founder & Brand Lead

A London-based dubstep brand built from the ground up, with every aspect of its development, from brand identity and artist bookings to content creation and paid media, led by me. Focused on authenticity over hype, I built a dedicated community of dubstep fans within a niche scene, growing the brand into a sell-out success at London's most iconic venues including fabric, KOKO and Outernet, and expanding into international territories including Amsterdam, Berlin and Bangkok.

Brand StrategyBrand IdentityContent CreationPaid MediaCRM & Community Growth
0
Events run
0
Tickets sold
0
Avg tickets / show
KOKO Electronic
02

KOKO Electronic

Marketing Manager

Branding, content and paid for the venue's electronic shows. Recurring nights, selling out fast.

Campaign StrategyEvent MarketingContent CreationPaid MediaReporting & Analytics
0
Events promoted
0
Tickets sold
0
Avg tickets / show
03

London: A Dubstep Story

Creative Director

A cinematic content project exploring London's relationship with dubstep culture. By pairing iconic music with striking city visuals, the campaign generated strong organic engagement and reinforced the genre's cultural identity.

Brand StorytellingCreative DirectionContent CreationOrganic SocialCommunity Engagement
0
Organic views
0
Accounts reached
0
Engagements
ANOTR at KOKO
04

ANOTR at KOKO

Campaign Lead

Executed the launch campaign for ANOTR at KOKO Electronic. A phased content strategy combined teaser assets and social storytelling to maximise reach and audience engagement ahead of onsale.

Campaign StrategyEvent MarketingContent CreationOrganic SocialAudience Growth
0
Organic views
0
Presale sign-ups
Instant
Sell-out
Mala In Session
05

HVYWGHT: Mala In Session

Campaign Lead

A three-show series developed in partnership with Mala, showcasing different facets of his sound across Outernet, KOKO and Gala. Structured as a series, using a pre-sale strategy and staggered on-sale dates to build momentum across all three events. Each show featured a distinct lineup and sold out, with over 5,000 tickets sold.

Campaign StrategyEvent MarketingLaunch StrategyAudience GrowthCommunity Building
0
Tickets sold
0
Views
3 / 3
Shows sold out

How I work

Four principles.

01

Brand and performance together

The look and feel of a show, and the numbers behind it. Both, not one or the other.

02

Strategy and execution

I write the plan and run the campaigns myself.

03

Community over hype

Audiences built to come back, not chase a one-off spike.

04

Clear reporting, fast calls

Reporting kept clear and honest, with quick decisions based on how sales are tracking.

Selected shows

The archive.

A selection of standout shows and series, newest first.

Full history on Resident Advisor

Contact

Get in touch.

Emailanton.s@hotmail.co.uk Instagram@anton_simmy HVYWGHT@hvywght_ldn